CHENG, S.T. 1999. The Winner’s Events in the Bangkok Asian Games: The Sponsorship Analysis of Samsung Electronics: 曼谷亞運之贏家活動: 三星電子贊助策略解析. Asian Journal of Physical Education & Recreation. 5, 1 (Jun. 1999), 29–31. DOI:https://doi.org/10.24112/ajper.51218.