A Discussion on the Amusement and Market of Basketball Games

籃球運動的娛樂性與籃球市場

Authors

  • Xiaoying TAN (譚曉纓) Shanghai Institute of Physical Education, Shanghai, CHINA (中國上海體育學院)
  • Chun XIA (夏春) Shanghai Institute of Physical Education, Shanghai, CHINA (中國上海體育學院)

DOI:

https://doi.org/10.24112/ajper.101137

Keywords:

League of the CBA, Development of the NBA, Market of basketball sport, Amusement of basketball sport

Abstract

LANGUAGE NOTE | Document text in Chinese; abstract also in English.

The market of the Chinese Basketball Association (CBA) is not so ideal, though it has come into existence for eight years. We should study the NBA from the United States that exerts amusement of basketball sport well, and then this come hold tight the market with draw on the fan.

我國的CBA籃球職業聯賽成立8年來，市場不盡如人意。我們應向美國的NBA學習，一切從市場的需求出發，充分發揮籃球運動的娛樂性，以此來抓住市場和吸引球迷。

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Published

2004-12-01

How to Cite

TAN, X., & XIA, C. (2004). A Discussion on the Amusement and Market of Basketball Games: 籃球運動的娛樂性與籃球市場. Asian Journal of Physical Education &Amp; Recreation, 10(2), 54–56. https://doi.org/10.24112/ajper.101137

Issue

Vol. 10 No. 2 (2004)

Section

Articles

License

Copyright (c) 2004 Asian Journal of Physical Education & Recreation

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