SET for Quality in Sport: See - Experience - Transcend

邁向優質體育: 由觀看到體驗至超越


  • John S. C. LI Leisure Pro, Association for Group Recreational Activities, HONG KONG (休間樂, 香港圑體康樂活動總會)



LANGUAGE NOTE | Document text in English; abstract also in Chinese.

Quality is a word used very often at work and in delivering services to clients. However, judgement on quality is very subjective and judgement can only be made when one sees it or experiences it. It is not uncommon that there are many views from different people on quality of the same service or product. As a sport service agent, we want to evaluate our service achievement to ensure our quality. Quality measurement is a means to meet this purpose. This measurement is not just measured by the number of participants, the number of medals achieved, or whether a break-even account statement is attended. It is also important to conform to the standards, requirements, regulations, policies, procedures, and goals that are set for the services. The feedback from the participants and impact of the services to the society are also elemental to quality service. In sport, quality improvement begins with hardware - facilities, equipment, apparel - which people can easily SEE the difference. In the second stage, the software - professional coaches, administrators, quality programs and outstanding performance let people EXPERIENCE a change. The ultimate development and the beauty of sport, however, are the shared sporting spirit which TRANSCEND the essence of human being. This paper will focus on how SET is applied in current sport development in Hong Kong and to elevate the quality of sport into the year 2000 and beyond.



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How to Cite

LI, J. S. C. (1999). SET for Quality in Sport: See - Experience - Transcend: 邁向優質體育: 由觀看到體驗至超越. Asian Journal of Physical Education &Amp; Recreation, 5(1), 32–35.




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